Wednesday, August 22, 2007

PROJECT RUNWAY Signs Unprecedented Licensing Agreements For Upcoming Season 4 Of The Emmy-Nominated Hit Fashion Design Competition Series

Opened my email this morning to see this release about Project Runway. I wonder what the partnership with Simplicity will look like? Perhaps we'll be able to sew our fave fashions as soon as they appear on the show using Simplicity patterns.

Licensing Partners Include: Aaron Company, Brother International, Prym Consumer, Robert Kaufman Fabrics, Simplicity Pattern Co

NEW YORK, Aug. 21 /PRNewswire/ -- The Weinstein Company is pleased to announce that they have completed five multi-year licensing agreements with category partners to coincide with the airing of the fourth season of the Emmy-nominated hit fashion design competition series, PROJECT RUNWAY. This marks the first time PROJECT RUNWAY has extended the brand with a series of licensing partners in consumer products. The licensees include Aaron Company, Brother International, Prym Consumer, Robert Kaufman Fabrics, and Simplicity Pattern Co. The partners are currently developing collateral, for both in store and online that will expand the PROJECT RUNWAY brand into retail channels globally.

The PROJECT RUNWAY licensing program was structured by ACI Licensing on behalf of The Weinstein Company. The announcement was made today by Harvey Weinstein, Co-Chairman of The Weinstein Company.

Pam Henning, SVP, Global Integrated Marketing at The Weinstein Company stated, "As we expand the footprint of the Project Runway brand, we are excited to make the shows fashion and design experience accessible to consumers worldwide with specialized products and tools. This marks one of the most comprehensive consumer product licensing programs ever launched by a reality television series. We've seen how Project Runway resonates with consumers and with the show's tremendous reach and credibility within the fashion community, it is a natural platform for brand extensions."

"PROJECT RUNWAY is an amazing property with a fashion forward point of view. This exciting new line of products is the result of a collaboration between The Weinstein Company and the industry's top manufacturer's." says ACI Licensing's Managing Principals, Charles D. Mamiye and Andy Cohan. The PROJECT RUNWAY branded products will be in the following categories jewelry, sewing patterns, fashion fabric as well as sewing machinery and notions. Details about the specific products and retail dates will be announced in the Fall prior to the season 4 premiere of PROJECT RUNWAY.

You can read the entire release here.

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1 comment:

  1. I am so excited to see what they put out for patterns. I want to know if they will be items from the show, patterns from the designer or simply branded PR. Yippee!!

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